Boutique management. Institutional execution. AI-native operations.
Westcreek Living is an owner-operator offering third-party management services — for owners who want direct accountability, a simple AI-native tech stack, and full transparency without the bloat of a legacy platform. We built Westcreek Living to operate the way we'd want our own assets managed.
We built this firm to operate the way we'd want our own assets managed.
We're an owner-operator first. When we manage on behalf of other owners, we run those assets the same way we run our own — with direct accountability, simple systems, and full transparency. No legacy platform, no duplicative SaaS, no hidden margin, no slow answers.
50+ years of institutional experience across major platforms, with a flat structure that keeps leadership close to every community.
We operate from your investment goals — applying an owner/operator lens grounded in asset management and performance over time.
Streamlined tech stack, minimal billbacks, no hidden margin — a 3.5% management fee with full line-item visibility.
We built an intentionally simple AI-enabled tech stack, enabling clear, consistent execution at the community level.
Supported off-site, freeing community teams to focus on current and future residents.
Helping People Flourish
"Real estate is our business, but people are our purpose. Everything we do is guided by one goal — helping people flourish. That means creating a culture our associates can grow in, creating communities residents are proud to call home, and being faithful stewards of the capital entrusted to us."
— Barry Potts, CEO
Stewardship
Deep responsibility for every dollar, property, and relationship entrusted to us.
Operational Excellence
Leveraging the best people, processes, and technology to deliver dependable results.
Community
Prioritizing relationships and creating thriving environments for all stakeholders.
Entrepreneurialism
Moving with urgency, creativity, and agility to find and seize opportunities.
Waffles & Ping Pong
We take the work seriously, not ourselves. Great culture is built on trust, laughter, and showing up for each other.
Every decision, resident interaction, and team experience is guided by one purpose — helping people flourish.
Where people live full lives.
A look at the apartment communities we manage across Texas — the places our residents and on-site teams call home each day.
